projects.
Brand Websites
Product Launches / Media coverage
National TV Coverage with NBC Sports Network (Conception to Completion done in house)
current project.
Wireframe Pages to Pre-Login Pages and Post-Login Pages
about.
For the past 15 years, Paul Davis has been an innovative senior sales and marketing leader. His entrepreneurial mindset and fearless drive positioned him to build a career focused on delivering undeniable value and growth activations for global brands.
Paul is fueled by delivering results to the brands he partners with, and his expertise in sales, marketing, and team development offers a unique value to any organization. He loves the process of creating solutions that elevate brands that make them memorable and building collaborative teams that feed off each other’s energy. His relentless commitment and experience make him an invaluable asset that will empower organizations and teams to thrive.
experience.
May 2020-Present
AUTOMATIC DISTRIBUTORS
Director of Sales and Marketing
• Enhanced B2B/B2C marketing, sales, and operational execution through improved processes designed
to streamline projects, improve efficiencies, and strengthen Automatic’s position within the
powersports industry.
• Drive top-line revenue, marginal profit and YoY growth by redesigning the company’s sales
framework and strategy, which led to double digit growth MoM resulting in highest recorded company
revenue.
• Ignited new business relationships with industry leading brands that led to expansion of
Automatic’s product portfolio and multi-level sales increases for Automatic, their dealer network,
and industry brands.
• Elevated brand recognition through a nationwide rebranding campaign across print, web, and
digital deliveries.
• Drive go-to-market activities including market analysis, competitive landscape, value
proposition, differentiated messaging, pricing, packaging, and display POP at customer level.
• Fostered a robust and sustainable network of both international and domestic powersports dealers
by leveraging customer insights, industry trends, and dealer demand.
• Provided strategic counsel to all executive and operational sectors on communicating the value
of class leading service and process improvement.
• Implemented an in-house agency model to elevate marketing efforts focused on increasing brand
awareness and total market share.
• Oversee key distributor relationships – supporting regional managers as they manage pricing
models, daily sales, budgets, and incentives, with the ability to take corrective action when
needed.
• Directed global brand redesign focused on growing B2B commerce, improving customer experience,
and supporting brand positioning as a leader in aftermarket powersports distribution.
• Effectively leading a nationwide team of 26 sales and marketing professionals acting as a mentor
and guide in achieving and surpassing global business goals.
2016-2020
WESTERN POWER SPORTS
Marketing Manager
• Develops and recommends product positioning, packaging, and pricing strategy, together with
design, and sales dept. to produce the highest possible long term market share
• Develop a comprehensive and aligned strategic marketing plan for 2 distributors and 8 house
brands
• Manage and oversee a staff mixed of graphic designers, videographers, content managers, media
relation manager, photographers, and social media managers
• Manage marketing budget for all staffing, media publications, social media, and brand campaigns
• Manage the creation of all marketing collateral and sales support tools
• Measure and analyze campaign and media analytics to determine ROI
• Perform market segmentation, targeting and positioning for each brand and product
• Plan and execute product launches annually with all major media publications
• Provide creative direction for each brand and product category from video to graphic design
• Manage public relations and media communication for all house brands
• Manage direction, scheduling and travel for all photo shoot and video content
• Provide creative direction and maintenance for house brand websites
• Direct development of business-to-consumer and business-to-business strategies
• Successfully launch popular consumer products on platforms such as NBC Sports, high-level social media and magazine publications
2015-2016
WESTERN POWER SPORTS
Helmet & Goggle Sales Manager
• Plans, develops, and implements sales strategies and marketing Programs
for helmets, goggles, and sunglasses.
• Works trade events, open houses, and provides brand specific training.
• Travels up to two weeks monthly to assist sales calls with WPS Reps and Regional managers to
develop key relationships.
• Expert ability to market and sell multiple brands including: Gmax Helmets, Kabuto, Dragon,
Triple 9 and Fly Goggles.
• Works with WPS and Key Brands to develop sales programs, dealer and WPS Rep incentives.
• Extensive market research to anticipate competition and market trends to translate information
into sales.
• Coordinates with purchasing dept. to manage inventory levels and delivery.
• Assist in planning and coordinating of product launch.
• Guides creation and aides in development of product portfolio and catalog.
• Provide guidance to development teams on market requirements and product features.
2014-2016
WESTERN POWER SPORTS
Dragon Alliance Brand Manager
• Represents Brand at Regional and National trade events and dealer open houses to promote and
sell Dragon.
• Designs and implements territory management and account growth strategies
• Creates partnerships to foster cooperation with sales and support team, dealers and employees.
• Prepares and distributes sales reports by collecting analyzing an summarizing information using
excel.
• Identify current market trends and direction with color way, pricing, features and graphics.
• Works through all phases of product development with Dragon direct for MX and Snowmobile.
• Develops sales programs and incentives at dealer and sales rep levels to drive success of brand.
• Develops rider support programs and sponsorships for key dealership teams.
• Travels up to two weeks monthly to assist sales calls with WPS reps and Regional managers to
develop key relationships.
• Identifies and categorizes current Dragon accounts and opportunities while monitoring sell in
and dealer sell through.
• Presents product samples, specials and related support material to provide comprehensive product presentations.
2011-2014
ALLIED BUSINESS SOLUTIONS
Supply Sales Manager
• Provide management direction for new and existing customers and their needs. Set and maintain
pricing structure to ensure proper profit margins on all company supply.
• Partner with ownership on sales and business development for supply and mailing departments.
• Partner with ownership to develop selling tools for key accounts.
• Develop marketing and revenue growth strategy for supply and mailing departments.
• Demonstrates proven sales techniques to develop new and strengthen account relationships.
2008-2011
CABOODLE CARTRIDGE
Owner/Operator
• Developed new regional and national business
• Developed marketing advertisements for publication in local radio, television and newspaper.
• Created professional presentations for prospective clients.
• Conducted research and development for thorough client communications
• Performed all accounts payable and receivable responsibilities
• Organized all promotional events and specials
• Managed sales and budget expenses.
skills.
Data AnalysisMulti-Channel Marketing
Product Marketing
Go to Market Strategy
Account Management
Strategic Partnerships
Retail Marketing
Team Leadership
Product Launch Development
International Product Development
Project Management
Product Planning
Budgeting & Forecasting
Contract Negotiations
Staff Training & Development
New Business Development
Sales Strategic Planning